Join Inc. in conversation with Miguel Garza, CEO and co-founder of Siete Family Foods, on how to invent a new food category–and build it into a successful business today 1 p.m. ET.
Garza and his sister, Veronica, started with a family business built around her culinary inventions and ended up pioneering a booming new food category, grain-free Mexican-American. Siete Family Foods produces gluten free and dairy free tortillas, chips, dips, and an ever-expanding lineup of heritage-inspired products made from simple ingredients. Founded in 2014, Siete sells its products in more than 13,000 grocery stores across the country, including Whole Foods. And last year the Austin-based company landed a $90 million investment to ensure it continues to dominate and grow the category it invented. Learn how Siete has turned family and community relationships into its biggest strategic assets–and how a clear purpose propels the company through these challenging times.